Digital Marketing

Digital marketing is any marketing strategy that uses electronic devices or digital tools to promote a product or service and measure the effectiveness of the strategy. Marketing campaigns are usually launched using a computer, cell phone, tablet or another device. They can take many forms, including online videos, display ads or social media posts.

Marketing experts often compare digital marketing to traditional forms of marketing such as magazine ads, billboards and direct mail. While both traditional and digital marketing are highly effective, digital marketing is unique in that it can offer a higher ROI and greater market reach with fewer resources and less effort. Below, we discuss common types of digital marketing and how they can benefit your business right now.

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Cost-Effective and Measurable Results
Digital marketing gives you access to numerous tools that can track and analyze your campaign’s performance. When you have hard data that you can pull up in real-time, you can allocate your market dollars accordingly.
Unlimited Customer/Client Targeting Options
Digital marketing gives you unlimited options for targeting the right clients at the right time. You can develop and refine strategies such as retargeting, audience lists, surveys, reviews, backlinks, landing pages, and Google analytics.
Customer Reach Anywhere in the Purchasing Journey
You can now identify your brand touchpoints, choose your customer persona, understand your customers’ goals, map out your interactions and update your customer journey map instantly as needed.
More Interaction with Your Customers
Think about all the ways that digital marketing can put you in touch with your customers: email, instant messaging, website content, videos, images, social media posts, SMS, widgets and banners.
Greater Brand Credibility
With digital marketing, your company can establish brand credibility across a larger market. You can deliver valuable advice through blogs or opinion columns, lean on influencers to promote your brand, trade guest posts with other companies, create case studies and convert consumer engagement into content.

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Solutions

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Our vertical solutions expertise allows your business to streamline workflow, and increase productivity. No matter the business, Kautilyam has you covered with industry compliant solutions.

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WE WORK WITH GLOBAL BRANDS

Our vertical solutions expertise allows your business to streamline workflow, and increase productivity. No matter the business, Kautilyam has you covered with industry compliant solutions, customized to your company’s specific needs.

I feel more at ease knowing that my technology runs well behind the scenes without interfering or affecting our regular business activities now I’m back with Kautilyam.

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North Carolina, USA

I got our director’s request for a price quotation on software rather late in the day. The next day at lunchtime, we needed them. But early in the morning, Kautilyam team was able to deliver those to us.

John Barrows

Victoria, Australia

Why choose us

6 REASONS TO PARTNER WITH KAUTILYAM

Quick response
We can log in to your PC or server remotely and resolve many issues immediately without the wait for a technician to travel to your location.
Experienced
In more than 30 years of IT outsourcing, we have gained experience in a wide spectrum of technologies, industries, and application types.
No geek speak
You deserve to have your questions answered in plain English. Our technicians will clearly explain what is happening so you understand.
Business savvy
We design, evaluate and justify technology solutions from a thorough understanding of the business benefit for your company.
One Stop Shop
We handle all aspects of your IT infrastructure including hardware, software management and any other related technology needs.
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Digital Marketing